New Flagship Store Expands Chopard's Elegant Influence in New York City

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With the opening of a new flagship store in Manhattan, Chopard, the luxe, Geneva-based experts in elegant timekeeping, offers New Yorkers and visitors alike the opportunity to manage their time with panache. The new Chopard boutique will be located on Madison and 63rd Street. Chopard currently manages a smaller boutique at 725 Madison Ave; however, the new flagship store at 709 Madison Ave will be three times larger, offering a luxurious and indulgent shopping atmosphere sure to attract customers from all over the globe.

New York City holds rank as one of the premiere global shopping destinations, and Madison Avenue, home to boutiques showcasing the decadent creations of some of the most well-known couturiers, stylists, and jewelers, draws customers looking for the ultimate in fashionable luxury. The new home of Chopard will boast such neighbors as Gucci, Prada, Bvlgari, and Barneys New York—a suitable atmosphere indeed for Chopard's impeccable timepieces and elegant jewelry.

The company has chosen the French architect Thierry Despont to design the new flagship store. No stranger to high-end, high profile design projects, the recipient of design's highest honor, the Interior Design Hall of Fame Award, has imparted his vision to restoration projects and interior design alike. He has helped beautify the Statue of Liberty during its restoration, worked on the interior of the famed Getty Museum, and even designed interiors for technology mogul Bill Gates.

As the Chopard house is synonymous with precision, meticulous workmanship, and exquisite beauty, the new incarnation of their New York boutique will provide a magnificently glamorous backdrop to the elegant and iconic Chopard collections, such as Happy Sport, Happy Diamonds, Mille Miglia, and L.U.C. Chopard also offers an exquisite collection of high jewelry, examples of which adorn celebrities every year at the Cannes Film Festival, of which Chopard is a sponsor, and for which they exclusively provide the gems. Whether you seek a bit of Hollywood glamour in the form of a bejeweled necklace, or the sophistication married with function that marks the Chopard watch, the newest flagship store, set to be finished in the fall, will provide for your every need, or fulfill your heart's desire.

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