Ali adjusted the structure of Taobao

Alibaba Group Holding has restructured the backend operations of its core online retail platforms in the Chinese market, Taobao Marketplace and Tmall.

Alibaba Group Holding has restructured the backend operations of its core online retail platforms in the Chinese market, Taobao Marketplace and Tmall. The move comes as the e-commerce giant wants to consolidate its leadership position in the billion-strong market amid continued tightening of regulations by the government and growing competition.

On January 6, Dai Shan, president in charge of China digital commerce of Alibaba group, issued an internal letter to adjust the structure of Taobao and "comprehensively focus on user experience and customer value". The most concerned adjustment is that on the basis of adhering to the dual brand operation of Taobao and tmall, three new centers for industrial operation and development, platform strategy and user operation and development are set up, which are respectively responsible for blowing snow, Sihan and Xuande and report to Dai Shan.

That new set-up, which took effect immediately, is expected to sharpen the two platforms' attention on user experience and encourage so-called mechanism innovation, according to the report. It said the designated leaders of those three centres will report directly to Trudy Dai Shan, head of Alibaba's new China digital commerce unit, which combines the company's consumer-facing and wholesale marketplaces.

The event also marks Dai's first major initiative in his new role just a month after Alibaba made a drastic reshuffle. Dai, who has worked across many businesses at Alibaba, is also known as one of the founders of Alibaba and a student of billionaire Jack Ma.

To enhance your shopping experience, you are recommended to buy cheap Taobao 88VIP Membership Recharge service from trusted and verified sellers here at https://www.z2u.com/taobao/Top-Up-2-16481, purchase now and enjoy the biggest promotions!