The Marketer's Guide to Live Streaming

The Marketer's Guide to Live Streaming

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Live streaming has grown tremendously over the past year due to the pandemic. What once seemed like a playing field exclusive to gamers and entertainers has become an important way for brands and businesses to engage their audiences.To get more news about 39bet-xổ số hôm nay-kèo cá cược-lego-cò quay-blackjack, you can visit official website.

According to research conducted by Restream, a cloud multistreaming service, “Virtual communication became the only way for companies to get in touch with their customers — live-streamed conferences, events, and webinars replaced in-person events. Organizations started centering their marketing strategies on live streaming, with 73% of survey respondents saying they increased their investments in live streaming.”
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But, what about the state of live streaming after COVID? In their survey, Restream found that “91% of businesses plan to keep streaming after COVID, and 81% say it will be a social media priority in 2021.” If live streaming is here to stay, don’t you want to get in on it and discover how your business could benefit?

For marketers who are just getting started with a live streaming strategy, we have the perfect guide for you! We also chatted with our Head of Production, Chris Lavigne, to give you some of our best tips for setting yourself up for live streaming success. Chris learned a whole lot about live streaming this past year shooting his weekly series, (Out of) Office Hours, which covered remote video production tips to help folks at home.

From defining your goals and picking a platform to getting your tech in order and promoting your content, dig into our ultimate live stream guide for marketers to learn how you can start supporting your brand with this growing video strategy.

The benefits of live streaming
When it comes to the benefits of investing in live streaming, there are a number of reasons why it doesn’t hurt to find a place for it in your video strategy.

In terms of expenses, it’s less expensive than the production and editing costs of a pre-recorded video for your business. The only expenses are the upfront costs of your gear, which will vary depending on how important achieving professional-quality streaming is for your brand (more on live stream setups later in this post).
Define your goals
Before you jump into live streaming, it’s a good idea to map out your reasons for streaming and how it could help you achieve your goals. Are you trying to build engagement with your consumers? Do you have a new product launch on the horizon and want to make a big splash? Live streaming could definitely help you reach your audience in an exciting way.

If you decide to go live, one of the most important things to remember is to make sure you have something of value to offer your audience. For example, your unique offering could be knowledge, your product pitch, or an exclusive interview. If you’re not sure if you have something of value to offer your audience in a live stream, it’s not the worst thing in the world to stick to scripted, curated video communication.
Types of live stream content
Now, let’s dig into the types of ways we’re seeing businesses use live streaming in their video marketing strategies.

Product launches
When it comes to announcing new products, Apple is one brand that does it best with its live-streamed events. Although they have an upper hand working with a seemingly infinite budget and a well-known name, Apple’s approach to live streaming is something to be emulated by your own business for product launches.